EDDM means Every Door Direct Mail which is a bulk mail option where advertisements are sent out to different households. This service is offered by the United States Postal Service for businesses to reach potential customers without having collected any prior information.
All that you have to do is pick a route to distribute the advertisement. This kind of every door direct mail printing service is provided by companies such as Rush Flyers. The company provides an EDDM service that helps you reach any street or area. Additionally, they even print out catalogs, brochures, and pamphlets according to your liking.
Tips to follow
The following are some helpful advice that can make EDDM easier for you.
Schedule the mail with a special promotion such as a deal or sale.
- Print your own EDDM mailers. This can help in controlling the kind of theme and content in your message.
- Use a laser or inkjet printer. Make sure that the design and pictures are of high quality.
- Pick a suitable route. The routes can be picked by entering the locations of all your stores then selecting the area around them to advertise in.
- Be selective whilst picking routes. Only pick the routes that are close to the store locations. Furthermore, make sure the store is able to handle the capacity of people invited.
Use InDesign or Microsoft Publisher: A mail piece cannot be crafted well in Microsoft Word. Using software such as InDesign can provide suitable templates making it easier for you to customize as per your likes.
- Write only what is necessary. Don’t fill your mail piece with all the information. Make it direct and concise.
- Put your contact information twice. Information such as physical address and website address must be printed on both sides to make your business more contactable.
- Set your printers to 50 or 100 at a time so that you don’t have to count them and divide them into bundles.
- Print a few extra pieces to replace any damaged ones.
Print each route details separately so that you don’t have to spend time sorting it later.
- Package the bundles in loops using soft elastics that will not ruin the shape of the paper.
EDDM is one of the earliest forms of direct marketing. The tips provided above can make it easier for you to practice this marketing strategy for your own business.