Custom printed boxes are a powerful marketing tool that can bring in new business every day. You need only show your clients what’s in the box. This helps to build brand recognition for all your other marketing materials. Custom boxes come in a variety of shapes and sizes. The most popular styles include flat pack, stacked, tri-fold, brochure, cardboard, custom corrugated, custom cardboard, and custom slip case.
Custom printed boxes are cost effective and an efficient way to amplify your business brand, draw attention, and assist customers easily identify your goods. Consider the last thing you bought online. If it was a generic product, you might not have second thought about how that little box got its name or what it looks like, but when you look at your brand merchandise in a custom box, you instantly notice the shape and size. Brand recognition is an essential part of any business, and custom boxes help you to accomplish that branding on virtually any item or service you offer.
The brown kraft boxes that arrive at your door with your order are the perfect example of custom printed boxes. Those cardboard boxes that arrive in regular mail are boring. They are the staple of your junk mail and often end up in the recycling bin. Mail from the post office is another example of unneeded waste, as you receive so many letters each day. Why not spice up your boring envelope with your own company logo or a message?
If you’re looking for an effective method for branding your product, consider using custom printed boxes. These marketing tools are effective because they immediately show who your company is and what your product is. If your company name or logo is in a different color than the cardboard inside the box, it doesn’t register as a brand. A brown kraft box with your company name and logo clearly says “I’m shipping from Boston” whereas a bright red box with your company name and logo is just a generic green packing with no real brand tying it to your business. Think of brown kraft boxes as the bridge between generic packaging and brand awareness.
Many of the large box retailers are already using custom printed boxes. There are even some companies that print everything on custom paper including the labels. Using a high-quality cardboard with a company logo is the perfect way to make sure your products and services are easily identifiable. When consumers open a package, they instinctively know what it is and where it came from. Just like your signature on your documents, your packing materials lend a degree of credibility to your products and services.
Printing your own packaging is simple. You can use a computer, design tool, or personalize your design with your own logo, slogan or tagline. Whether you are mailing supplies or moving merchandise, you can benefit from using custom boxes with your branding and marketing messages. Use a custom printed boxes for all of your product sizes and give your brands visibility and a high level of customer recognition.