Product packaging is often viewed as one of the key aspects of marketing & selling. Done right, the product box may emerge as a perfect tool for branding, and it does more than just protecting the product from damage and transit risks. Customizing packaging is always a wise idea, not just because you want to use the brand logos and share information, but also because your product deserves to be unique from others in the same nice. Companies like Belley specialize in customizing product boxes, and in this post, we are sharing a few tips that may come in handy for brands.
Discover the basic dos and don’ts
When it comes to product boxes, you have to follow some of the basic aspects, such as –
- Don’t overdo the design or make it just about promotional information. Minimalism is the key to effective packaging.
- Consider the product. Some products just need more delicate packaging than others, and customization has to be done accordingly.
- Review your budget. Luxury product packaging can be expensive, so have a budget in mind or contact a few vendors to get realistic estimates.
- Create an unboxing experience. YouTubers and bloggers have stressed time and again on the importance of product unboxing, and it should be an experience for every customer.
- Make it usable. If the budget permits, you may want to create a more effective and sturdier box that may work as an extra reason to buy the product.
Saving money on product packaging
First things first, make sure that you work with the right vendor. This is primarily important to ensure that the scope of customization is not limited. Also, big vendors have their own team of graphic artists and designers, so when it comes to innovation, you can rely on their expertise. Another aspect that needs attention is the right use of material. In the name of creating an unboxing experience, many brands end up adding too much cushioning inside the box, or select a custom box that’s just too complicated. A smart product box should be simple, lucrative and must share information – for that you don’t have to spend a fortune.
As with any kind of commercial packaging order, make sure that you ask for an estimate in advance and don’t shy away from discussing ways and means to cut down the costs. Think of product packaging as an investment for branding and work with a vendor accordingly.